Rozum Sergey

Rozum Sergey

UX-researcher and strategist


I’m Rozum Sergey, a UX researcher passionate about understanding people and their experiences. Welcome to my portfolio!

In my journey, I’ve explored diverse research fields, including marketing, politics, and user experience. I enjoy crafting creative research approaches that make our work more effective. I’m also a bit of a data visualization enthusiast—I love turning data into meaningful stories.

Thanks for stopping by and getting to know a bit about me. Feel free to explore my work and reach out if you have any questions.

Download my resumé.

  • UX-research
  • Research ops
  • Data visualisation
  • Master's degree in Sociology, 2018

    Higher School of Economics

  • Bachelor's degree in Sociology, 2016

    Moscow State University of Transport (MIIT)


Head of UX-Research
Sep 2019 – Present Moscow, Russia

As a Head of UX-Research at Sberbank’s ‘Business Products’ cluster, I am doing the research of b2b products (mostly Cust Dev, Design Thinking, in-person & remote UX Testing, sometimes ethnography or diary studies) Part of my responsibilities is coordination of research process (speaking with internal customers, consulting and couching other researchers and product owners, organization of knowledge base).

Came up with ‘Methodology as a Service’ thing - if product owners or designers want to do research by themselves, I help them to find a suitable methodology, and support them in every phase of the study.

Made methodology for expert evaluation of Voice User Interfaces.

Lead UX-Researcher
Nov 2018 – Sep 2019 Moscow, Russia

My responsibilities as a lead UX-Researcher:

  • Conducting UX-studies, cust dev sessions, in-depth interviews
  • Establishing a lean research process
  • Instructing researchers, product owners, and designers
  • Development of research templates, regulations, methodology
  • Testing and putting into operation of new methodologies
  • Lecturing in the corporate university
Usability Analyst
Nov 2016 – Nov 2018 Moscow, Russia

Usability Factory is a software company that makes remote usability test software and works as an agency (doing research on their own platform).

Mostly I have been:

  • Conducting remote usability studies
  • Hypothesis formulation
  • Writing scenarios for usability test sessions
  • Cleaning and analyzing data from tests
  • Writing study reports
  • Reporting study results to clients
Assistant in Department of Monitoring and Electoral Research
Apr 2016 – Oct 2016 Moscow, Russia


  • Monitoring studies
  • Social and electoral analytics
  • Questionnaire design
  • Analytical report writing


Swiss army research excelbook
One excelbook to rule them all!
Swiss army research excelbook
QCA for usability tests
Using Qualitative Comparative Analysis for usability problems prioritization.
QCA for usability tests