I’m Rozum Sergey, a UX researcher passionate about understanding people and their experiences. Welcome to my portfolio!
In my journey, I’ve explored diverse research fields, including marketing, politics, and user experience. I enjoy crafting creative research approaches that make our work more effective. I’m also a bit of a data visualization enthusiast—I love turning data into meaningful stories.
Thanks for stopping by and getting to know a bit about me. Feel free to explore my work and reach out if you have any questions.
Download my resumé.
Master's degree in Sociology, 2018
Higher School of Economics
Bachelor's degree in Sociology, 2016
Moscow State University of Transport (MIIT)
As a Head of UX-Research at Sberbank’s ‘Business Products’ cluster, I am doing the research of b2b products (mostly Cust Dev, Design Thinking, in-person & remote UX Testing, sometimes ethnography or diary studies) Part of my responsibilities is coordination of research process (speaking with internal customers, consulting and couching other researchers and product owners, organization of knowledge base).
Came up with ‘Methodology as a Service’ thing - if product owners or designers want to do research by themselves, I help them to find a suitable methodology, and support them in every phase of the study.
Made methodology for expert evaluation of Voice User Interfaces.
My responsibilities as a lead UX-Researcher:
Usability Factory is a software company that makes remote usability test software and works as an agency (doing research on their own platform).
Mostly I have been: